Retail & Distribution
We are a young company inspired by surfing as a way of life. We love what we do and together we seek to build the best place to work.
We want to encourage people to enjoy the outdoors, practice sports that transmit fun and be in contact with nature.
We are authentic and that's why we look for brands that are authentic too. Brands that reflect our passion and lifestyle, and which represent stories converted into amazing products.
We are happy when we see our customers enjoying our products.
About Us
Racks consists of 2 business areas:
distribution and retail.
RETAIL
In 1999, we opened our first store, it was only 6 m2 and it was located in a corridor of a shopping mall, that's why it was called: "La Isla".
Over the years we grew and La Isla is now a chain of 10 stores and an online store with nationwide shipping.
In 2017 we opened a specialty coffee shop called "La Isla Café" next to one of our main stores.
La Isla grew to be today the main surf shop chain in the country and we have plans to continue growing both in square meters of our stores and in our commitment to technology in order to provide the best service to our customers.
Since 2017 it also has a specialty coffee shop called "La Isla Café"
DISTRIBUTION
We are distributors of the brands Rip Curl, Cariuma, Roark, Vissla, Creatures of Leisure, Buff, Katin, Raen, Dwindle, Leus, Florence Marine X, Surflogic y Land.
These brands are distributed throughout the country and to duty free shops along the border.
Our marketing team works together with these brands and develops communication campaigns and a select distribution
Retail
Montevideo Shopping Center
Punta Carretas Shopping
Portones Shopping
Nuevocentro Shopping
Arocena
21 de Septiembre
Shopping Tres Cruces
Punta Shopping
Punta del Este
La Barra
After several trips in search of waves in the Pacific, two friends decided to start a new project together. Mathias, founder of La Isla and Juan Pablo, one of the founders of Café Misterio, joined their experience with their passion for surfing, outdoor life and healthy food and founded La Isla Café. .
Distribution
We are representatives of the brands Rip Curl, Cariuma, Roark, Vissla, Creatures of Leisure, Buff, Katin, Raen, Dwindle, Leus, Florence Marine X, Surflogic y Land.
These brands are distributed throughout the country and to duty free shops along the border.
Our marketing team works together with these brands and develops communication campaigns and a select distribution.
Founded in 1969 by brian singer and doug “claw” warbrick, rip curl is one of the world’s most recognized and respected brands. It has been at the forefront of the surf and snow scenes since its creation.
Cariuma is a Brazilian sustainable footwear company. It is the first skate shoe company to become a certified B Corp and the first B Corp whose products were worn by medalists at the Olympic Games.
Born in Laguna Beach, Roark defines itself as an Adventure-Lifestyle brand trying to fuse clothes you might wear on a motorcycle expedition through the Himalayas to a bar in Sydney. Because you never really know where you'll end up on an adventure.
Vissla is a brand that represents creative freedom, a forward-thinking philosophy and a generation of creators and innovators. We embrace the modern do-it-yourself attitude within surf culture, performance surfing and handmade artistry.
In all that we do at Creatures - and we've been doing it since 1987 - we strive to meld the lessons of our experience with cutting edge materials and designs to create highly functional, premium quality surfing accessories that are built to last
Founded in 1991, its founder Joan Rojas, a motorcycle enthusiast, sought to find a solution to keep his neck and head protected during his rides. Its products have state-of-the-art technologies, which live up to its heritage of quality and reliability. These qualities are the reason why athletes and outdoor sports enthusiasts choose BUFF® headwear.
Beginning with active textile and leather goods, the company evolved into the production of outdoor equipment such snow skis and mountain gear before adapting plant and machinery to manufacture skateboards in 1966. Those early pioneering years saw the latest techniques used in ski manufacturing applied to skateboard decks and from which Slide has continues to evolve as one of the most innovative brands in the industry.
Based in El Segundo, California, it´s an American distributor of skateboards. The company was founded by Steve Rocco and Rodney Mullen. Until today, the company distributes the following skateboard brands:
Almost, Enjoi, Daylight, Tensor Trucks, Blind, Darkstar, Dusters, Madness, New Deal, 101 Heritage, Andalé Bearings.
Raen is a premium eyewear brand, founded in 2008 and located in Oceanside California. With dedication to design and a passion for craftsmanship, every frame is handmade, from the first sketch to the final polish. In addition, each frame is produced from the highest quality cellulose acetate, a high-quality plastic that originates from renewable resources.
Kanvas By Katin, located in Surfside - California - was founded in 1954 and is one of the oldest surf shops in California. It was born as a boat canvas factory and shop until, at the request of several local surfers looking for more durable surf shorts, it began manufacturing and selling the first boardshorts to local surfers. Word spread and they quickly became very famous. Today Katin continues its commitment to quality, durability and design.
Co-Founded with 2X World Surfing Champion and Olympian John John Florence, offers modern equipment for all sporting conditions. It´s mission is to do things differently and in an innovative way.
The brand of authentic towels. Leus manages to create a unique product for a universal need. Towels that feel good to the touch, with top quality materials and fresh designs. A brand made by surfers, with a passion in love for the ocean.
Founded in 2005, it develops high-quality products that improve the daily life of surfers and lovers of any water sports. Surflogic is innovation, safety, quality and passion.
Marketing
EVENTS
We are what we do and that's why we are always looking to be in touch with the surf and skate community. These are some of the events we organized with the brands we represent:
AMBASSADORS
We represent and support the best professional athletes in the country.
Work with US
Join our team!
We are looking for people with passion, who like to work in a team, who are motivated to thrive and have creative and innovative ideas.
Being part of our team you will have several benefits that will help you in your professional and personal growth and you will participate in events that share the spirit of surfing and everything we are passionate about.
Contact
Racks
Santiago Vázquez 1175
11300 Montevideo
Uruguay
Phone
+(598) 2706 91 15
+(598) 94 500 116
mb@racks.com.uy